Newfoundland and Labrador Liquor Corporation (NLC) Reaches Canning Agreement with Corby Spirit and Wine Limited

St. John’s, Newfoundland and Labrador, April 23, 2020 NLC is pleased to announce it has reached an agreement with Corby Spirit and Wine Limited to produce Lamb’s Sociable ready-to-drink beverages in Newfoundland and Labrador.

Lamb’s is already established as one of the Province’s most recognized brands, with Lamb’s Sociable as one of the top-selling products in this category in Newfoundland and Labrador. The ready-to-drink category is the fastest growing in beverage alcohol, both nationally and provincially.

The five-year agreement, with renewal options, will see Rock Spirits, the manufacturing division of NLC, produce Lamb’s Sociable Pineapple and Green Apple flavours at its bottling/blending facility in St. John’s beginning in August, 2020.

NLC President and CEO, Bruce Keating, notes “Corby Spirit and Wine Limited has been a great partner over the years and this new opportunity will only strengthen our partnership into the future. This agreement and the associated canning equipment provides NLC with new production capabilities that do not exist today. It increases the range of services we can offer to potential customers particularly as the ready-to-drink category, where canning is very common, continues to be the highest growth category. This is a strategic capability for Rock Spirits and will be an important element in the future growth and development of the Rock Spirits business.”

Patrick O’Driscoll, President & CEO Corby Spirit and Wine Limited, said “We are pleased to strengthen our relationship with the Newfoundland and Labrador Liquor Corporation. Lamb’s Rum is the number one selling brand in the Province and that would not be possible without the ongoing support of NLC over the years. We are now delighted to have our Lamb’s Sociable ready-to-drink cans produced in the Province and to continue to support the local economy.”

Rock Spirits has been blending and bottling spirits in its world class facility for over 65 years. It offers comprehensive procurement, technical, quality and logistical support for any size brand.

About Rock Spirits

Rock Spirits, NLC’s manufacturing division, is a world class blending/bottling facility based in St. John’s, Newfoundland and Labrador. It currently produces 15 NLC-owned brands, including the legendary award-winning brand, Screech Rum and 18 co-pack partner brands. Its products are represented in many segments of the spirits industry including rum, vodka, gin and whisky.

NLC-owned brands include Screech, Old Sam, Shiver, George Street Spiced Rum, London Dock, Cabot Tower, Ragged Rock and Newfoundlander’s White Rum.

In addition, NLC co-packs 18 products, including brands from Iceberg, Crystal Head, Golden Wedding, Newfoundland Distillery Company, Signal Hill, Liquormen’s, Drinklab and Smugglers Cove.

For further information on Rock Spirits, including co-packing opportunities, visit or

About Corby Spirit and Wine

Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit or follow on LinkedIn, Instagram or Twitter.

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Media contacts:
Darrell Smith
Manager, Marketing and Communications
Newfoundland Labrador Liquor Corporation
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