Bruce Keating

President and Chief Executive Officer

Bruce Keating was appointed as President and CEO of NLC in March 2020.

Before joining NLC, Mr. Keating served as President and co-owner of Steers Group Limited for more than a decade. He also worked as a senior advisor for 13 years with Ernst & Young International (EYI), specializing in corporate strategy, sales and marketing, operational improvement, corporate finance, mergers and acquisitions, operational restructuring, board governance and change management. During this time, he spent eight years in the United Kingdom, based in London, advising clients in the United Kingdom and Europe. Prior to that he was based in Ontario and advised clients in Canada and the United States. His clients have included Philips, Heineken, Ford Motor Company, Dofasco, ChevronTexaco, BP, and a number of European and global private equity firms.

Prior to working with EYI, Mr. Keating worked in oil and gas, retail banking and health care. Mr. Keating has undergraduate degrees in business (Hons.) and economics, has qualified for his professional accounting designation (inactive), and graduated with a Masters of Business Administration from the University of Western Ontario.

In accordance with the Liquor Corporation Act, Mr. Keating was appointed to NLC’s Board in a non-voting capacity in March 2020, in conjunction with his appointment as President and CEO. Prior to his appointment, he had served as a member of the NLC’s Board of Directors, and Chairperson of its Audit Committee.


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