About NLC

NLC is a Crown Corporation of the Government of Newfoundland and Labrador with responsibility through the Liquor Corporation Act, the Liquor Control Act, and the Cannabis Control Act for the importation, sale, distribution and management of beverage alcohol and cannabis.

NLC is one of the province’s largest retailers, offering over 4,000 products annually from more than 20 countries. Its extensive retail distribution network includes 28 corporate Liquor Stores, over 140 Liquor Express locations, more than 550 Brewer’s Agent outlets, and approximately 1,300 licensed establishments including restaurants, lounges and other licensees. NLC also provides private order services.

In addition to alcohol, NLC regulates and distributes to 59 licensed cannabis retailers and operates a secure online platform for legal cannabis purchases at shopcannabisnl.com NLC runs a 77,000-square-foot distribution centre as well as a manufacturing facility, Rock Spirits, which specializes in blending, bottling, and canning. In operation for over 70 years, Rock Spirits exports to over 30 countries.

All profits from NLC are returned to the Government of Newfoundland and Labrador to be reinvested in the province by funding key public services. Through every product, partnership, and service, NLC is committed to earning public trust and delivering lasting value to Newfoundland and Labrador.

Our Mission - WHY WE EXIST

We are customer-focused, responsible retail, distributor, and regulator of beverage alcohol and cannbis, committed to delivering value to the people and communities of Newfoundland and Labrador.

Our Vision - WHO WE ASPIRE TO BE

To be a trusted retailer and collaborative community partner, providing elevated experiences through great people and great products.

Our Values - WHAT WE STAND FOR

  • Social Responsibility: We promote the responsible sale and use of beverage alcohol and cannabis.
  • Health, Safety and Wellness: We provide a safe, healthy, inclusive, and respectful space for our employees and community.
  • Customer Service: We strive to understand our customer and community needs to deliver the highest-level service.
  • Teamwork: We value diversity, lift each other up, and help each other succeed. .
  • Integrity: We are trustworthy, responsible, and accountable for our actions
  • Excellence: We are proud of what we do and are empowered to continuously improve