About NLC

NLC is a Crown Corporation of the Government of Newfoundland and Labrador with responsibility through the Liquor Corporation Act, the Liquor Control Act, and the Cannabis Control Act for the importation, sale, distribution and management of beverage alcohol and cannabis, and for the delivery of programs that promote safe, responsible consumption of alcohol and cannabis.

NLC is one of the largest retailers in the Province. Through 29 corporate retail locations, private order services, over 140 agency stores, more than 600 Brewer’s Agent outlets, and over 1,400 restaurants, lounges and other licensees, NLC offers over 4,000 products per year to consumers and its retail partners from more than 20 countries. It also regulates and distributes to 41 licensed cannabis retailers across the Province, and offers customers a secure, legal online environment for cannabis purchases via ShopCannabisNL.com. NLC operates a 77,000 square foot distribution centre, as well as a manufacturing operation, Rock Spirits. The facility, which runs a world-class blending and bottling plant, ships to more than 30 countries around the world and has been in operation for over 65 years.

NLC operates with the expectation that it will generate revenue for the Government of Newfoundland and Labrador, with 100% of its profits reinvested in the Province to fund key public services. NLC aspires to build trust in everything it does - with customers, employees, retailers, commercial partners and communities, along with Government, to ensure a stronger Newfoundland and Labrador.

Our Mission - WHY WE EXIST

We are customer-focused, responsible retail, distributor, and regulator of beverage alcohol and cannbis, committed to delivering value to the people and communities of Newfoundland and Labrador.


To be a trusted retailer and collaborative community partner, providing elevated experiences through great people and great products.


  • Social Responsibility: We promote the responsible sale and use of beverage alcohol and cannabis.
  • Health, Safety and Wellness: We provide a safe, healthy, inclusive, and respectful space for our employees and community.
  • Customer Service: We strive to understand our customer and community needs to deliver the highest-level service.
  • Teamwork: We value diversity, lift each other up, and help each other succeed. .
  • Integrity: We are trustworthy, responsible, and accountable for our actions
  • Excellence: We are proud of what we do and are empowered to continuously improve