Social Responsibility

We take our mandate seriously and are committed to ensuring the safe and responsible sale, distribution, and regulation of beverage alcohol and cannabis. As a responsible retailer, it’s important that we provide our customers with proper information, tools, and programs to help them make positive beverage alcohol and cannabis consumption choices. In the same manner, we are dedicated to improving staff education and training to ensure public safety, as well as supporting community partners working to prevent underage drinking and cannabis use, and impaired driving.

Responsible Retailing

End Impaired Driving

Impaired driving impacts more than just you. Our recent advertising campaign is a reminder of the permanent impact of impaired driving - a life lost forever and endless grief for those left behind.

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Mindful Moderation

Enjoying alcohol responsibly means finding a balance, being aware of how alcohol affects you, and knowing your limits. Our Mindful Moderation program provides tips on how to make the responsible choice when drinking.

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Check 25

Our corporate Liquor Store and Liquor Express staff are trained to ask for government issued identification from any customer that appears to be 25 years of age or younger. In addition, staff will refuse service to those who appear impaired, as well as to anyone suspected of purchasing alcohol for those who are impaired or underage. We take these measures seriously to ensure that alcohol is sold only to those who consume it legally and responsibly.

Responsible Partnerships

Mothers Against Drunk Driving (MADD)

NLC is a long-time supporter of MADD Canada’s mission and programs. As a Provincial partner of MADD’s School Program, NLC makes it possible for MADD Canada to deliver presentations to schools throughout the province annually. This program brings high-energy drug and alcohol impaired driving awareness and risk reduction messaging to the world of education.

Serve Responsible NL

NLC is a proud partner of Hospitality NL’s Serve Responsible NL program. This program offers learners a complete package of information from the responsible service of alcohol to the safety of guests in liquor establishments. To learn more please visit Hospitality Newfoundland and Labrador's website at www.hnl.ca

fasdNL

As part of our commitment to public safety and the responsible use of alcohol, NLC actively educates employees and the public about the risks of alcohol use during pregnancy and supports the Fetal Alcohol Spectrum Disorder Newfoundland and Labrador Network (fasdNL) in its efforts to raise awareness of Fetal Alcohol Spectrum Disorder.

Alcohol

Cannabis