Privacy Policy

Newfoundland Labrador Liquor Corporation (NLC) is committed to protecting the privacy of its visitors and the confidentiality of their personal information.

NLC only gathers personal information, such as name, address, e-mail address, credit card information, personal opinions etc. when voluntarily submitted by a visitor. This information is collected under the authority of section 61(c) of the Access to Information and Protection of Privacy (ATIPP) Act, 2015. The purposes for which your information is collected shall be identified before or at the time the information is collected. Personal information collected by NLC is protected under the ATIPP Act. If you have any questions about the collection or use of this information, please contact NLC’s ATIPP Coordinator at (709) 724-1159. NLC uses personal information about you and your use of NLC websites for various purposes, including the following:

  • to process, verify, and deliver your orders;
  • to administer the AIR MILES® Rewards Program including the awarding of reward miles to customers for purchases;

  • to create aggregated information that does not allow you to be personally identified or contacted;
  • to track and analyze trends and patterns;
  • to better understand your product preferences
  • to conduct and administer surveys, contests, draws and raffles;
  • to comply with legal and regulatory requirements;
  • to send communications, including promotional campaigns informing you about products and/or services;
  • to tailor our online content or in-store offerings to you based on your interactions with us and your preferences

There are three ways in which a visitor may submit personal information:

  • In various areas of the website, NLC provides visitors with opportunities to contact us via e-mail to ask questions, provide comments or offer suggestions.
  • Forms may be available that provide the visitor an opportunity to join a mail list, apply for a position, apply for a license, make a payment, etc. As part of the form(s), a visitor could be asked to provide a name, contact information, credit card information, etc.
  • Customers will be asked to provide a name or contact information in the event they wish to place an order online or, in certain circumstances, via phone

This information is used to respond to requests and verify submissions to NLC and will not be published without your explicit permission. In addition, your private information will not be sold, rented, leased, or disclosed in any manner to any person without your prior consent, unless otherwise required by law.

Please be advised that in certain cases communication may be handled by third parties such as Bambora or Constant Contact on behalf of NLC to assist with online payments and enquiries. The privacy notices for these companies are identified below. Please note, however, that not all provisions in these notices are applicable to NLC. The NLC has worked closely with these companies to ensure that safeguard measures are in place to protect your privacy.

Links to other websites

NLC is not responsible for the privacy practices of any website that a visitor may access through this website via links. NLC has no control over these websites and does not approve their content. NLC does not guarantee the accuracy of any information that may be provided on these other websites. NLC expressly disclaims all liability of any kind arising out of use of, reference to, or reliance on information contained on these linked websites. NLC's website is not an endorsement of the services or products found on linked websites.

Cookies and other tracking technologies

NLC may use cookies or other tracking technologies to collect information about you when you interact with our website and/or emails, including information about your payment and browsing history on NLC sites. We may combine this with other information we collect for various purposes, such as improving your online experience, understanding which areas and features of our sites are most popular, counting visits, understanding effectiveness of our campaigns and customizing how we communicate with you. Third parties that we engage to serve advertisements on our behalf may also use such technologies to collect information about you. These may include your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to analyze and track data, determine popularity of content and deliver advertising and content targeted to you on our websites and other websites.

Some of NLC sites installs cookies on your device to deliver content specific to your interests, assist navigation on our site and to third party sites and analyze the use of our site to make it better. NLC does not monetize or share personal data with third parties. For information about disabling flash cookies, see ADOBE FLASHPLAYER SECURITY. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.