Many people associate messages such as Don't Drink and Drive and activities like refusing a sale to minors as the only focus in the campaign for responsible drinking. NLC's commitment to responsible drinking goes much further than this. We regulate minimum pricing for beverage alcohol sold in licensed establishments, carry low alcohol beer and wine choices in NLC Liquor Stores and incorporate responsible consumption messaging into all of our Corporate activities.

In promoting responsible drinking, NLC has also looked at the pairing of food and drink choices. If a person is offered food choices along with alcoholic beverages, it can slow down or reduce their consumption of the drink. Moderation is key. Click Here for more tips on Responsible Hosting.

Many of our provincial advertising activities are also designed to promote responsible drinking. The messages in these advertisements are often specific to events and activities associated with the time of the year such as Don't Drink and Snowmobile in the winter and Don't Drink and Boat in the summer.