NLC is informing customers that its partnership with the AIR MILES Reward Program is soon ending. NLC will transition out of the program as of May 31, 2026. AIR MILES collectors will be able to continue to earn Miles at NLC corporate Liquor Stores up to and including May 31, 2026. NLC’s transition out of the program does not affect existing Miles earned or how they can be redeemed.
NLC has been an AIR MILES parter for nearly 20 years and would like to thank them for their long-standing partnership and the benefits the program has provided to NLC customers.
The corporation is committed to continuously enhancing customer experience and exploring new ways to deliver value to NLC customers and will be reviewing the best way to offer a rewarding and personalized experience over the coming months.
Media contacts:
Tara Haley
Manager, Communications and Corporate Social Responsibility
709.724.1165
NLC is a Crown Corporation of the Government of Newfoundland and Labrador with responsibility through the Liquor Corporation Act, the Liquor Control Act, and the Cannabis Control Act for the importation, sale, distribution and management of beverage alcohol and cannabis.
NLC is one of the province’s largest retailers, offering over 4,000 products annually from more than 20 countries. Its extensive retail distribution network includes 27 corporate Liquor Stores, over 140 agency stores, more than 550 Brewer’s Agent outlets, and approximately 1,300 licensed establishments including restaurants, lounges and other licensees. NLC also provides special order services.
In addition to alcohol, NLC regulates and distributes to 61 licensed cannabis retailers and operates a secure online platform for legal cannabis purchases at shopcannabisnl.co
NLC runs a 77,000-square-foot distribution centre as well as a manufacturing facility which specializes in blending, bottling, and canning, with products exported to over 30 countries.
All profits from NLC are returned to the Government of Newfoundland and Labrador to be reinvested in the province by funding key public services. Through every product, partnership, and service, NLC is committed to earning public trust and delivering lasting value to Newfoundland and Labrador.