NLC launches new online presence

For Immediate Release

The Newfoundland and Labrador Liquor Corporation (NLC) is pleased to announce the launch of its new retail and corporate websites.

To offer a welcoming online experience that meets with customer expectations and changing buying habits, NLC developed its new liquor retail site ( with a ‘mobile-first’ philosophy. This allows customers to easily search and browse products on any device, and to view store inventory in real time.

While it is imperative that NLC provide a customer-friendly environment, which represents its stores and brands online, it must also ensure ease-of-use for licensees and those wishing to do business with NLC. To accomplish this, it has also created a new corporate site at In addition to doing business, visitors can learn more about NLC’s Social Responsibility initiatives, review Strategic Business Plans and Annual Reports, and get information on other services provided by NLC.

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Media contacts:
Darrell Smith
Manager, Marketing and Communications
Newfoundland Labrador Liquor Corporation
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