NLC’s Holiday Campaign Raises over $77,000 in Support of the Community Food Sharing Association

    20 December 2023

Newfoundland and Labrador Liquor Corporation (NLC) announced results from its 12 Days of Giving Holiday Campaign today. The campaign which took place in NLC Corporate stores from December 7-18, raised $77,905 thanks to the generosity of NLC customers and supplier partners, along with the dedication of NLC’s retail staff. In addition, NLC matched $15,000 of customer donations.

Funds raised from the campaign will support the Community Food Sharing Association and its member food banks by providing holiday food hampers to people in need across the province. In addition to the funds raised in-store, staff across all areas of the business from NLC’s corporate offices, Distribution Centre, retail locations, and Rock Spirits collected both monetary and food donations towards the cause.

NLC President and CEO, Bruce Keating commented on the important role that NLC can fulfil, saying, “NLC has one of the largest and broadest retail footprints in the province and is owned by the people of Newfoundland and Labrador. We have a great opportunity to leverage our presence and work with different groups to support the people of the province in a greater capacity. This partnership with the Community Food Sharing Association, along with our customers, suppliers, NLC team members, and NLC corporately, is a perfect example of turning that opportunity into action - to help those facing food insecurity at one of the most difficult times of the year.”

The 12 Days of Giving Campaign is part of NLC’s greater commitment to Corporate Social Responsibility. NLC takes it mandate seriously and is committed to ensuring the safe and responsible sale, distribution, and regulation of beverage alcohol and cannabis. In addition to providing socially responsible messaging, programs, and training, NLC is committed to giving back to the community through employee engagement campaigns and volunteer initiatives, while supporting causes that reflect its corporate values. To learn more about NLC’s Corporate Social Responsibility initiatives, please visit:

About NLC

NLC is a Crown Corporation of the Government of Newfoundland and Labrador with responsibility through the Liquor Corporation Act, the Liquor Control Act, and the Cannabis Control Act for the importation, sale, distribution and management of beverage alcohol and cannabis, and for the delivery of programs that promote safe, responsible consumption of alcohol and cannabis.

NLC is one of the largest retailers in the Province. Through 29 corporate retail locations, over 140 agency stores, more than 600 Brewer’s Agent outlets, and over 1,400 restaurants, lounges and other licensees, along with private order services, NLC offers over 4,000 products per year to consumers and its retail partners from more than 20 countries. It also regulates and distributes to over 40 licensed cannabis retailers across the Province, and offers customers a secure, legal online environment for cannabis purchases via

NLC operates a 77,000 square foot distribution centre, as well as a manufacturing operation, Rock Spirits. The facility, which runs world-class blending, bottling and canning operations, ships to more than 30 countries around the world and has been in operation for over 65 years. NLC operates with the expectation that it will generate revenue for the Government of Newfoundland and Labrador, with 100% of its profits reinvested in the Province to fund key public services. NLC aspires to build trust in everything it does - with customers, employees, retailers, commercial partners and communities, along with Government, to ensure a stronger Newfoundland and Labrador.

Media contacts:
Tara Haley
Corporate Responsibility and Communications Manager
Newfoundland Labrador Liquor Corporation
This email address is being protected from spambots. You need JavaScript enabled to view it.